This article addresses actions that self-storage business owners may take in the aftermath of a storm and filing a claim. The first article in this two-part series discussed steps to prepare for storm season. Reporting Claims When the storms have subsided and you are on your self-storage property surveying the damage, your initial thoughts will...
This article addresses steps that self-storage business owners may take to prepare for storm season. The second article in this two-part series will discuss actions to take in the aftermath of a storm and filing a claim. The Atlantic hurricane season extends from June 1st through November 30th. With over 7,000 self-storage facilities located in...
Social media has become so prevalent that it is sometimes hard to remember when it wasn’t part of our daily lives. But it just takes a quick glimpse at the tenth-anniversary celebration going on at Facebook, a social media titan with 1.23 billion monthly active users, to realize that the rise of this wide-reaching, culture-changing phenomenon has...
Creating a risk management checklist for a self-storage business can be a challenge. In an ongoing series of articles, MiniCo offers suggestions for various categories and items that may be included in a risk management checklist. The first category in the series is claims. The following questions may be useful as part of a company-wide risk...
MiniCo President and CEO Mike Schofield will be a featured speaker at the upcoming Inside Self-Storage World Expo to be held March 31-April 1, 2014, in Las Vegas. The Expo is the largest annual trade show for the self-storage industry. Mike’s presentation is entitled Social Media and Online Marketing: Avoiding Exposure and Mitigating Risk. He...
Forecasters are predicting a busy winter storm season this year, and the blizzard conditions that moved across much of the country in early January may be only the beginning. Facility maintenance is critical during the winter months to prevent costly property claims. It is equally important to incorporate slip-and-fall prevention into your...
MiniCo Insurance Agency has created a one-page contact information sheet to help agents quickly and efficiently locate the person they need to reach. Whether you are writing self-storage business, have a client interested in collectibles insurance, or need more information about insuring a local sports team or activity, all of MiniCo’s business...
For insurance agents, this is a time of great uncertainty. Ongoing social and political upheavals are creating new challenges for driving your insurance sales. So, as we start to near the end of the year, let's take a look at the biggest problems on the horizon that your agency should already be thinking about! The Top Three Insurance Challenges...
Despite protests to the contrary, there's little doubt that cold calling is on a decline, along with the rest of interruption-based marketing. While it's still possible to drum up some insurance sales through cold calls, generally speaking, that well has a lot less water than it had a few years ago. Social media is the new driving force behind...
There are a lot of components to insurance marketing online, including content marketing and SEO, but sometimes good old-fashioned advertisements are what you need to push your insurance business, especially among local visitors. If you've never dealt with online pay-per-click ads before, Google offers a service that makes it quick and easy for...
Facebook is a great tool for promoting your insurance agency. It's free for anyone to use, and it can get you a vast new worldwide audience. Plus, its advertising options are both affordable and extensively customizable. So let's look into getting the most out of Facebook insurance marketing! Five Tips For Advertising Your Insurance Business On...
Social media has become one of the most important ways of gaining new contacts and leads, and LinkedIn is currently the king of business networking. If you approach LinkedIn with the right strategies, you'll quickly have an effective new tool for your insurance marketing strategies. We've put together a quick list of five ways you can start...
One of the easiest ways to boost exposure for your small business marketing is to find a way to get involved in the local community. Even if you, personally, are already active in your community, your small business should be as well. It gets your brand out there and ensures the community knows about you, as well as creating goodwill between you...
For a long time, Internet marketing was a big question mark: It was so new that nobody knew what would work in advertising online, and there were a lot of experiments, good and bad. Finally, in the last few years, we've started to work out a cohesive theory for how to efficiently market online. Content marketing is now the name of the game for...
Get found online! That’s the overarching goal of virtually every business today. And it makes sense – if your insurance clients can’t find your agency in a snap, no amount of insurance marketing online is going to get them to keep looking. Instead, they’ll likely contact the insurer whose website is easy to find. When you’re talking...
How to Make Your Insurance Website Mobile Friendly In the beginning, there was the PC website – the go-to for laptops and desktops for years. Then, consumers and colleagues began snapping up smartphones and tablets; in fact, 2012 was the first time since 2001 that PC sales dropped below those of previous years. So came the rise of the...
“Adopt, adapt, improve.” Though this phrase is commonly credited to King Arthur and the Round Table, it is actually part of a 1927 industrial speech. But “adopt, adapt, improve” rings just as true today, especially when applied to your insurance business marketing strategy. If you are still dependent on the tactics of just 5 to 10 years ago, you...
Google provides a variety of tools that give insurance agents ways to help you grow your insurance business through gaining more exposure, connecting with existing and potential clients and streamlining your work process. By using these tools and integrating them into your insurance marketing strategies you may find that your efforts...
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