As an Internet-savvy insurance agent, you have likely spent time perfecting your social media marketing. You reach out to clients and prospects online. You may also blog and post videos on YouTube. But social media networks are not static, and, as the situation shifts, you may find your efforts to be less effective over time. Social media...
Insurance is a competitive industry. To truly thrive, it’s important that independent brokers and agents have a solid overall business foundation supporting their agency. It’s easy to get caught up in a cycle of implementing the latest tactic to drive sales or build morale, but most successful agencies have key fundamentals in place including the...
We’re excited to announce collectibles insurance that is specifically made to cover your valuable model railroad collection. It’s a simple, affordable solution for insuring the components of your model train collection - for as little as $75 annually - that offers superior benefits when compared to a traditional homeowner’s policy. MiniCo...
Most wine lovers understand that some bottles are worth more than others, but what really makes one cost more than another? While some wines are so valuable that they become collectibles, even everyday wines are affected by several key factors determining their worth. For collections, here's what to consider: Time A common assumption has it that...
Many independent insurance agents are using digital marketing to get more leads, but not all agencies are utilizing a customer relations management platform (CRM) to maximize the return on these leads. By organizing and automating leads, your agency will make more sales and save time. Why Use A CRM? A customer relationship management system is...
Every business professional has been inundated with the “mass market” approach of internet marketing, including how to create an effective online marketing strategy. While it’s important to develop an overall online program, it’s crucial for most independent agents to focus on our own local market, both online and off. You Local Market Is Unique...
According to the U.S. Small Business Administration, there were approximately 28.2 million small businesses operating in the United States in 2011, and this number likely has grown since that time. This market presents an incredible opportunity for insurance companies, and you may be looking for a way to tap into that market. After all, while the...
Both fine art and furniture can be damaged by humidity and high temperature. They’re also prone to staining, decay and mold growth. Fortunately, there are many things that you can do to protect these valuables. Keep The Environment Cool Furniture and fine art can be damaged by extreme heat. That is why it is ideal to keep curtains, blinds and...
If you own a self-storage facility, it's virtually inevitable that you will wind up making an insurance claim at some point. Whether it’s property damage, theft, bodily injury or a lien auction, there are unique risks involved in operating such a facility. If you do file a claim, there are a few things you should keep in mind. Document All...
Since the early 1990s, email has become a fact of modern life. However, much like the paper-based mail that inspired it, most people have an overflowing inbox. Some of the emails are “junk” or “spam” sent to take advantage of the unsuspecting. However, other emails that are potentially of value to the recipient are ignored because they do not...
Making a website for your insurance agency can feel overwhelming. It’s the virtual storefront for your business, and it is one of the best avenues for getting new leads. Naturally, you want to make a good first impression while also convincing visitors to ultimately do business with you. To help make the process simpler, here are five points to...
Life as an insurance agent can be good. There is a large degree of independence offered, and the residual income is attractive. But getting started in the insurance business isn’t always easy. Many new producers quit in their first year. How can you make it and build your sales as a new agent? Here are four tips. Be Willing To Work Hard In The...
Video marketing for insurance agents can help you to reach new customers. In less than a minute, you can give a quick overview of your services. It also helps consumers to get a feel for your personality, helping you to connect with people who are the best fit for your agency. Videos posted on your website can also greatly increase your response...
Do you know what the perfect account looks like for you? Some agencies will take any new client. Others look for specific characteristics. Your ideal customer may be within a specific niche, of a certain revenue size, or require a specific level of monthly service “touches.” Whatever it is, the most successful agencies usually define what their...
Are you overlooking email marketing? Many independent insurance brokers and agents are focusing on social media and local SEO, but email marketing still maintains impressive results. In fact, email has some of the highest ROI rates of any online marketing channel. Consider the following statistics: About half of an email list will either open or...
Collectibles come in all shapes and sizes, from antiques and stamps to action figures and comic books. And because many millions of people are collectors, your existing client base likely includes collectors, even if they don’t realize it. You can help your clients to identify their covered collectibles by discovering any items they value,...
As an independent agency principal, it can feel like a real challenge to maintain and grow your business. The challenges come in many forms: soft markets, direct insurance sales competitors, and changing government regulations to name a few. To counter this, it’s important for agents to have at least a general plan for moving forward. New...
The ever-changing digital marketing landscape can be overwhelming for independent insurance agents. What works and what doesn’t? Where should you spend your limited resources? Perhaps the best method is to allocate some energy across the fundamental online marketing channels. By doing so, you can reach clients and prospects in a variety of ways,...
The self-storage industry is one of the fastest growing areas of the commercial real estate industry. Not only has there been a rapid expansion in the recent past, there is also a real demand from the public to support it, and many self-storage facilities are independently owned. Consequently, there is a solid opportunity for independent agents...
Like most independent Insurance agents, you now have more tools and avenues than ever to market your business. At the same time, you may have an overwhelming amount of new email contacts and social media relationships to keep track of and nurture. While all of these new marketing technologies are helpful, it can also dilute your focus, spread you...
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