Unleash the Power of the Hashtag Your hashtag can make or break your posts. We all know how important each element is to the success of a social media post. The visuals and the text get the most attention, but none of that matters if the post isn’t going to be seen. Other than Google searches, how does the average person search for relatable and...
Billion-dollar hail events are on the rise. Data from the National Centers for Environmental Information (NCEI) reflect five such events in 2017 alone. Occurring over several days in March, May, and June, these hail events caused severe damage in 19 states with estimated losses totaling over $11 billion. The most costly single hail event of the...
It may come as a surprise, but email can help boost your SEO and website ranking. If your email list is full of clients or potential clients who have found you through other sources outside of your website, then their email addresses may be a great way to build site discovery. Specifically, you may yield a lot of first-time visits to your website...
Twitter as a network is different than Facebook in the fact that the updates are mostly happening in real time. While Twitter does have features to help user views for tweets that occurred in the past, users will still see many tweets in real time. The overall Twitter algorithm is continually changing – sometimes daily or weekly. While it may...
Using Instagram can be an effective way to grow your agency's presence. It can also be a fun way to build employee advocacy. There may be some resistance as your agency tries to figure out how to best represent your brand and agency on the network. There will be a lot of growing and learning as you start using Instagram or return to the platform...
Keeping a self-storage facility safe and secure should be a primary concern for owners and operators. There is much that can be done to make facilities safer and increase security. Ongoing property maintenance and tenant awareness can help to reduce occurrences of accidents and property damage. Crime can be minimized with the proper security....
Top agents typically ask themselves the same questions. How can I achieve more for my agency? How can I up my numbers from the previous year? If you find yourself asking these questions, you probably are the type of person who continually strives for the best. It’s a hard pedestal to reach. Here are a few ways to boost your performance to get you...
Out of all the clients you have, there's a chance that a few of them have high-value collections of some kind. Most of the time these collections go uninsured (or inadequately insured) because your clients simply are not aware they can insure their precious belongings. With this in mind, remember that it is important to truly get to know your...
According to the Small Business and Entrepreneurship Council, 86.2 percent of businesses operating in the United States are small businesses. This is such a large market, and there is a huge opportunity for insurance agents to tap into it. Plus, developing lasting relationships with small businesses will provide endless opportunities to gain...
Last year we wrote about chatbots and their rise in the public eye. Now that a full year has passed, we can more closely examine the future of chatbots for insurance. This idea of a virtual bot is not going anywhere. They are becoming more extensive and easier to create for any business or agency. The primary purpose of chatbots has been for...
There are a great many times we talk about how to get leads, but rarely do we talk about the mistakes we should avoid when trying to run a profitable agency. Not Calling Right Away For every minute that the lead does not get a phone call, your chances of making a successful contact drop dramatically. When a new lead comes into the system, do not...
Twitter is often not the first place that many agents consider to increase their traffic and brand awareness, but used correctly it can do just that. Finding Your Target Audience When looking to expand your audience, the first thing you need to do is to examine the audience you are already serving. Make notes about your clients keep track of the...
Organic Facebook engagement and reach seem to be harder and harder to come by as a lot of social media moves toward a pay-to-play model. Regardless, there are still a few ways you can drive engagement on your agency's Facebook. Curate content that is helpful to your audience While posting your content on Facebook is a great way to share and...
The demand for a stream of continuous content creation is ever growing and changing. A positive to report is that blogging does not seem to be going anywhere. There have been slight changes however. More and more businesses are saying that longer posts of 1,000 words and above are good for bringing in leads. Keep in mind that many of these...
If you are looking to grow your agency's profile on Instagram, it will be important to get employees involved as band ambassadors. Participating in this role will add a new layer of responsibility for those who accept the challenge, but it will also give them an enhanced level of ownership in the agency's marketing efforts and may promote a happy...
The holidays can be a pleasant time for a lot of employees; it can also be a time where productivity in the office runs thin. A lot of agents will be in and out taking vacations or occasionally getting hit with a cold. So, the challenge falls on you to keep the agents ready to work and strive for success during this last month of the year. If the...
As we enter the final month of the year, the time has come once again to reflect on your social media campaigns and identify ways to improve and grow in the coming year. Here are a few questions you need to ask before you start your deep dive. In general, how are your channels doing? What channel do you think is bringing you the greatest ROI? Do...
There are many different types of insurance agents all of whom need different types of sales incentive plans. Far from being an expendable luxury, sales incentives, when implemented effectively, can play a big role in building your customer base and retaining top-notch sales professionals. Perhaps you have already offered some form of sales...
Customer satisfaction is one of the biggest things we can strive for in the insurance industry. Every agency aims to offer customers a unique and positive experience. Here are a few things you can work on to help ensure that your customer interactions are truly a memorable experience. Learn the Basics When you are dealing with a client or...
Collecting antiques is a wonderful and rewarding hobby. Regardless of the current value of your collection, it’s important to take time to care for your antiques. You’ll want to keep them in top form to maintain their maximum value. Make sure you are not allowing the antiques to get dusty. Try to dust them frequently in order to avoid the damage...
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