4 Ways to Improve Your Password Strength Your agency’s information is only as safe as the security measures you practice. A key element of information security is practicing password habits to insure no one except authorized employees will have access to secure information. Here's how to improve your password strength. Passphrase Password check...

Email Like It’s 2018: Part 1 It’s not 1990 anymore. Of all the tech that has come and gone in the past 20+ years, email is still here. Emails are being used every day in every industry and in many ways. You are probably already using email to communicate to your clients and leads; however, are you doing it right? This is part one of two posts...

A New Way to Post Content: The Facebook 2018 Update Facebook has recently been making a lot of headlines. Controversy over the personal information they collect and how it’s used has sparked Facebook to change many of the ways they run ads. A lot of brands and advertisers are worried about how this will affect their content. The answer is to keep...

May 2018 A Written Narrative Can Help Clients Manage Their Insurance Costs When it comes to writing commercial insurance for self-storage businesses, there are many risk characteristics that underwriters evaluate to calculate the premium. Some of these, such as geographic location, are beyond the property owner's control. However, there are...

Organize Your Daily Content to Enhance Relevancy The content you write and when it’s posted has a significant impact on how your audience sees your agency. Your website is the main source of content. Your emails and social media accounts provide different avenues that lead to your site. You want the information you share to be relevant and to...

Is Your Website Mobile-Friendly? It is essential to be mobile-friendly. These days practically everyone has a smartphone or some sort of device that connects to the internet. You need to get your content out to where your clients are: the internet. Is your website mobile-friendly? Mobile-Friendly Mobile version of website Responsive and adaptive...

The Internet of Things: Privacy Concerns for the Self-Storage Industry The internet is everywhere these days, not just on your computer or on your phone. Everyday household objects are becoming internet equipped. These are the “Internet of Things.” It can be as simple as a coffee pot that turns on when you program it to, or the smart TV in your...

Is RFID Technology a Good Fit for Your Insurance Agency? RFID (radio-frequency identification) is a technology that tags objects with an electromagnetic field. This means they do not require an internal power source. Objects attached with an RFID tag can be tracked, scanned, monitored, and hold key information. You may have heard of this...

Using Drones for Business Operations Not that long ago, drones were a sci-fi fantasy: amazing and cutting-edge technology that only the military or the ultra-wealthy could afford. Now that drones have become more affordable, they are being utilized in intriguing ways by a number of industries. Claims adjusting Product delivery Automated tasks...

Making Yourself Accessible to Your Leads A lead is someone who has heard about you or your agency in some way. It could be from an email, word of mouth, a business card, or even a website click. Now it’s time for you and your lead to communicate with each other. Before you do in-depth research about your lead’s wants and needs, take a step back...

Why Your Agency Should be Using Video: Part 1 Video can and should be used in multiple areas of your insurance business. People get tired of always seeing text; videos are captivating, different, and more favorable for search engine optimization. In this post, I will be sharing tips on how you can use videos online to help engage your clients....

Unleash the Power of the Hashtag Your hashtag can make or break your posts. We all know how important each element is to the success of a social media post. The visuals and the text get the most attention, but none of that matters if the post isn’t going to be seen. Other than Google searches, how does the average person search for relatable and...

It may come as a surprise, but email can help boost your SEO and website ranking. If your email list is full of clients or potential clients who have found you through other sources outside of your website, then their email addresses may be a great way to build site discovery. Specifically, you may yield a lot of first-time visits to your website...

Twitter as a network is different than Facebook in the fact that the updates are mostly happening in real time. While Twitter does have features to help user views for tweets that occurred in the past, users will still see many tweets in real time. The overall Twitter algorithm is continually changing – sometimes daily or weekly. While it may...

Using Instagram can be an effective way to grow your agency's presence. It can also be a fun way to build employee advocacy. There may be some resistance as your agency tries to figure out how to best represent your brand and agency on the network. There will be a lot of growing and learning as you start using Instagram or return to the platform...

According to the Small Business and Entrepreneurship Council, 86.2 percent of businesses operating in the United States are small businesses. This is such a large market, and there is a huge opportunity for insurance agents to tap into it. Plus, developing lasting relationships with small businesses will provide endless opportunities to gain...

Last year we wrote about chatbots and their rise in the public eye. Now that a full year has passed, we can more closely examine the future of chatbots for insurance. This idea of a virtual bot is not going anywhere. They are becoming more extensive and easier to create for any business or agency. The primary purpose of chatbots has been for...

There are a great many times we talk about how to get leads, but rarely do we talk about the mistakes we should avoid when trying to run a profitable agency. Not Calling Right Away For every minute that the lead does not get a phone call, your chances of making a successful contact drop dramatically. When a new lead comes into the system, do not...